Urban Hub - Branding & Advertising

Brand Essence & Strategy | Copywriting & Art Direction | Photography

the challenge

Urban Hub needed a point of difference to attract more clients to their coworking and service office space in central Wellington. With several competitors in town, including global and national chains, we needed a fresh way to attract people to their space.

the thought

Where Wellington Goes to Work

the solution

Freelancers, satellite teams and contractors are looking for workspaces that are friendly, collaborative and familiar. Rather than showing perfectly staged offices we focused on creating a range of illustrations that capture the essence of Urban's Hub work environment in a universal and relatable way. Short playful animations gave the illustrations a sense of vibrancy and created a sense of atmosphere. A bold colour palette was chosen to further communicate the warmth and friendliness of the spaces and help to differentiate Urban Hub’s five services from one another.