gentle dental

Every Smile Tells a Story

Digital Marketing
Campaign Management
Campaign Optimisation
Web Development
We created an effective marketing strategy to ensure the smooth transition of patients from a previous provider to Gentle Dental's new practice by emphasising their in-house services, gentle touch and range of Wellington-based locations.

The challenge

Gentle Dental is known as one of Wellington’s largest independent dental clinics. With state-of-the-art equipment and a soft touch, they have thousands of happy clients and multiple Wellington-based locations.
Despite this success, a lack of demographic targeting meant they were wasting thousands of dollars on digital advertising spend every month. And, with their third location newly open, they needed an effective digital strategy to attract more patients to their new clinic.
Gentle Dental insert card.
Gentle Dental website header.

The Solution

We created a location-based digital marketing strategy and crafted clear messaging promoting their affordable new patient offer.
Combined with changes to their website which made the customer journey from ad to website more straight forward, bookings began to soar. Since becoming a client, Gentle Dental now has four practices in Wellington, while their Upper Hutt clinic now has a thriving patient list.
Gentle Dental ad campaign hero image.Gentle Dental billboard in Wellington.

Enough About Us, Let's Talk About You.

We put love back into digital. The world has changed, but people haven’t. We believe firmly that people are still motivated by connection, emotion and the yearning for great stories, it’s this ethos that drives us. Ready to find out more?
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